Marketing your massage bed
Part 1: How to be successful with your massage bed

First, why is marketing needed?
One of the most important things to remember when buying a Hydromassage full body massage bed is the importance that marketing plays in your success. If you are not willing to create awareness among current and potential clients, your Hydromassage massage bed will most likely be unsuccessful. Even with the right facility and a substantial amount of traffic, your clients cannot purchase what they do not know exists.

Second, how do I market the bed?
Unlike some companies in the industry who believe that the purchase ends the relationship; Hydromassage understands the importance of promoting the bed, and provides the material and suggestions to help you achieve success. Each Hydromassage massage system purchase comes complete with a marketing kit, which includes a marketing plan and a CD of marketing materials ready for future printing. We are constantly developing new marketing strategies and materials based on feedback from our most successful customers as well as concepts developed by our in-house marketing department.

Here are a few examples of successful strategies:

10 Marketing strategies for success (Steps 1 & 2)

1) Free Session Cards
This marketing tool is a small, business-size card with “Free 15 Minute Massage” and a picture of the massage bed printed on the front. The reverse of the card leaves room for the name and address of your facility, the time(s) of day the cards will be accepted, a representative or employee’s name, and any slogan you may wish to incorporate.

Suggestions: An easy way to promote the massage bed – give away free trials! Give them to your employees and clients so that they may hand them out to family and friends. This is a perfect opportunity to drive more traffic to your facility, helping to not only promote your Hydromassage bed, but also your facility and the other services you may offer. It is also beneficial for you to have some of these coupons on hand at all times to hand out at business meetings, parties, etc. Important to remember: once your bed is installed, giving sample massages doesn’t cost you much, so keep it running-put everyone who comes into your facility on the Hydromassage, even if they are not a client yet.

2) Multiple session punch cards
Multiple Session Punch cards are 2-sided business sized cards that have an area for your facility name, address, and dollar amount of the sessions purchased, as well as circles at the bottom of the card to track the sessions.

Suggestions: Keep several of these on hand. When you have a client who expresses interest in the Hydromassage, offer a multiple session punch card and express the value of purchasing a larger quantity at once for a discounted price. If you generally charge $15 for a 15 minute session, you may want to sell a 5 session punch card for $50. This provides immediate cash flow for your facility and a discount to your water-pressure-massage alternative-health-therapy aqua-bed-massage body-massage-beds day-spa-equipment dry-water-jet-massage fitness-equipment hydro-massage-bed hydro-therapy-massage massage-products massage-therapy-products resources sunless-tanning-products hydromassage-treatment-therapy clients.

To learn more about Hydromassage massage beds and marketing, click here.

DISCLAIMER: JTL Enterprises / Hydromassage has not conducted peer-reviewed, clinical research and therefore makes no claims regarding therapeutic benefits associated with the use of HydroMassage systems, and furthermore, does not make any claims that HydroMassage systems provide any therapeutic benefits similar to any form of massage therapy whatsoever. Any and all results expressed in written or verbal testimonials represent the views of third parties, and have not been substantiated by JTL / HydroMassage.