Marketing your massage bed (Continued)

Part 3: How to be successful with your Hydromassage massage therapy bed

10 Marketing strategies for success (Steps 6-10)

6) Posters for your Hydromassage aqua bed massage
Two large posters (sized 20”x30”) which advertise the Hydromassage aqua bed massage Gift Certificates and the Multiple Session Punch Cards help increase awareness of the Hydromassage aqua bed massage in your facility.

Suggestions: Place the Hydromassage aqua bed massage “Relaxed?” poster in the room where the Hydromassage bed is located. It states, “It doesn’t end here” and suggests purchasing Gift Certificates for a friend and multiple session cards for themselves to guarantee future massages. The “Answer to Relaxation” is ideal for placing in the entryway to generate excitement over the Hydromassage aqua bed massage. It leaves an area for your logo and once again, suggests purchasing multiple session cards and Gift Certificates.

7) Informational Brochures for your Hydromassage aqua bed massage
These tri-fold brochures provide information related to the benefits of Hydromassage aqua treatments for spa and answers to frequently asked questions about the Hydromassage aqua bed massage experience. These brochures provide room for you to add your logo, business information and additional offerings or slogans.

Suggestions: Place the brochures on your front desk to generate awareness among potential clients about the Hydromassage massage bed. Also, take them to the local businesses and meetings to promote your facility and the products or services you offer.

8) Self Awareness Program for your Hydromassage aqua bed massage bed
Stress makes up a large part of your clients’ lives, whether they are aware of it or not. Hydromassage has teamed with the “foremost” expert on self-awareness and past President of the Biofeedback society, Dr. Rich Sherman, to develop a program complete with audiotapes that work in conjunction with the Hydromassage aqua treatments for the spa to help relieve everyday stressors.

Suggestions: This service may be offered to existing or potential clients as an added bonus to a Hydromassage aqua treatment for the spa. Hydromassage aqua bed massage offers posters advertising the Self-Awareness Program that may be placed inside your facility or on your windows. The program includes 17-20 sessions along with take home CD’s. Clients who receive benefit from the program will likely spread the word among friends and family.

9) Open House for your Hydromassage aqua bed massage
Holding an open house is an ideal way to introduce the Hydromassage aqua bed massage and your facility to people in your community.

Suggestions: As soon as your new aqua bed massage bed is installed one or more open houses should be scheduled. The most important part of an open house is getting potential clients into the facility. Once there, they have an opportunity to see the facility, the products and services offered (including, but not limited to the Hydromassage) and may become a client, especially when you impress them with a free session on the Hydromassage aqua bed massage !

10) Employee contests for your Hydromassage aqua bed massage
A contest amongst your employees is a great way to motivate everyone to make the Hydromassage aqua bed massage a success.

Suggestions: Reward the employee who sells the most gift certificates, punch cards, or single sessions with a bonus, dinner for two, or some other form of recognition.

To learn more about marketing a HydroMassage aqua bed massage, click here.

DISCLAIMER: JTL Enterprises / Hydromassage has not conducted peer-reviewed, clinical research and therefore makes no claims regarding therapeutic benefits associated with the use of HydroMassage systems, and furthermore, does not make any claims that HydroMassage systems provide any therapeutic benefits similar to any form of massage therapy whatsoever. Any and all results expressed in written or verbal testimonials represent the views of third parties, and have not been substantiated by JTL / HydroMassage.